a free marketing psychology workshop
hosted by choice hacking founder, jen clinehens (ms/mba)
Intro to Psychological Buying Triggers: Emotion
Broadcast has ended. You may watch the replay!
Here's What You'll Learn in this 45-Minute Workshop
6 emotional buying triggers that can make you your buyers' #1 choice - every time
Emotion isn’t a meaningless marketing buzzword. Research has found, time and time again, that positive emotional experiences drive business results:
- 92% of customers are more likely to stay loyal to a brand with which they hold a positive emotional association
- 88% of customers are more likely to spend more with brands they feel positively about
- 91% of customers are willing to advocate for businesses with which they associate positive emotions
Why emotion drives sales, brand preference, and makes people more likely to recommend your business
Emotions are like superglue for brands. They:
- Grab people’s attention
- Make your brand more memorable
- Increase the odds customers will buy when it’s time
But most importantly, emotion can help us create meaningful relationships with customers – not just transactional ones.
Understand what your customers are feeling now and create a more positive emotional experience using this surprisingly simple framework
Customer experience research firm Forrester found that how customers feel about a brand has 1.5x more impact on business outcomes than how they think about it - so how do we create a positive emotional experience?
My simple framework will show you how.
The psychology and behavioral science behind WHY emotions are so powerful for business (and how to use it ethically to drive sales)
Dive into the science behind why and how emotions drive action like sales, customer loyalty, buying habits, and more.
About Your Workshop Host Jen Clinehens
Hello! 👋 I'm Jen Clinehens (MS, MBA) the founder and Managing Director of Choice Hacking.
I started Choice Hacking in 2019 to help marketers and entrepreneurs use behavioral science, marketing psychology, and predictive AI to create more effective and meaningful customer experiences.
To learn more about me, you can check out my LinkedIn profile here.